Through a combination of content marketing and SEO, you can attract relevant traffic to your website. Often, it will be on your website where you can generate your leads, for example, by having them fill out a contact form, subscribe to your newsletter, etc.

From your website, you can offer visitors access to more content, such as newsletters, whitepapers, ebooks, webinars, and similar. Through these types of content, you can generate leads (Marketing Qualified Leads - MQL) by requiring visitors to enter their email address to access the content.

Paid advertising, including retargeting, can be an effective way to reach your potential customers who have already shown interest in your company or services. Through paid advertising, you can increase your visibility on relevant platforms and potentially re-engage the audience. Especially in the context of retargeting, Lead Ads are a particularly relevant tool that you can use.

When you drive traffic to your website, not all visitors convert. Therefore, it is interesting and valuable to be able to identify the companies that interact with your online content. With tools like Leadinfo, you can see which companies are visiting your website and which pages they are reading or spending the most time on. Based on this, you can target your follow-up and sales efforts towards the most interesting potential customers.