Product and sales configurators for complex products and calculations
At itpilot, we develop product and sales configurators for companies where complex products, advanced calculations or extensive quotation processes place high demands on digital solutions.
From online product configurators to advanced quoting and CPQ solutions, we help you digitalise workflows and gather business-critical knowledge in modern software.
When products, calculations and quotes become too complex for Excel
Many companies find that products, calculations and quotes gradually become more complex. New variants, custom dimensions, pricing rules and customer requirements are added to existing processes, until daily work becomes dominated by large Excel spreadsheets, manual workflows and knowledge that only exists with a few employees.
At first, this often works well. But as the company grows, the processes become more vulnerable and harder to maintain. Calculations take longer, errors occur more easily, and quoting becomes dependent on individual employees with specialist knowledge.
With a modern product or sales configurator, you can gather calculations, rules, workflows and product logic in one system, creating better alignment between customers, sales, administration and production.
Make complex products easier to configure
With a product configurator, you can make it easier for both customers and employees to configure complex products digitally. Instead of manual processes and uncertainty around choices and combinations, the configurator guides the user through the available options and ensures that only valid solutions are shown.
Product configurators are often used as an integrated part of a company’s website, webshop or digital platform, where customers can configure products online and get a clearer, more user-friendly experience. At the same time, internal employees get a stronger tool for consulting, product selection and handling customised solutions.
A digital product configurator can also be integrated with, for example, ERP, CRM or production systems, so data and workflows are naturally connected across the company.
Case: Product configurator for Purus
For Purus, we developed a new version of their popular product configurator Rita Din Diskbänk (RDD), which is used to design customised countertops.
Purus wanted a modern and future-proof configurator with a better user experience, more flexible product logic and a stronger administrative setup than their previous solution. At the same time, the configurator needed to make it easier for users to configure complex product solutions digitally across different needs and user groups.
The result was a custom-developed product configurator that combines a more intuitive user experience with flexible administration of products, prices and content.
Gather calculations, quotes and workflows in one system
When quotes require many calculations, rules and product combinations, the sales process can quickly become heavy. This is especially true if prices, discounts, custom dimensions or technical dependencies need to be assessed manually from case to case.
With a sales configurator, you can gather calculations, pricing logic and quoting in one system. This makes it easier to handle complex rules, product dependencies and advanced calculations – without employees having to work in large and maintenance-heavy Excel spreadsheets.
For some companies, the solution functions as an advanced price calculator or quote calculator. For others, it becomes a more comprehensive sales configurator with rules, workflows and integrations to existing systems.
A modern sales configurator can help you with, among other things:
- automated quoting
- advanced price calculations
- rules and dependencies between products and solutions
- standardisation of quotes and workflows
- integration with ERP, CRM and production systems
What is CPQ?
CPQ stands for Configure Price Quote and is used to describe solutions where configuration, price calculation and quoting are gathered in one digital workflow.
Today, many sales configurators include features similar to CPQ software. The difference is often a matter of scope. Some companies need a full CPQ system with approval flows, integrations and automation, while others need a custom-developed sales configurator with selected CPQ features.
For you, this can mean faster quoting, fewer errors in calculations and quotes, less dependence on manual processes and better alignment between sales, administration and production.
Case: Advanced quote configurator for JUAL A/S
For JUAL, we developed an advanced quote configurator that made it possible to gather complex calculations, product logic and quotation processes in one modern system.
JUAL wanted a more efficient and future-proof solution that could replace manual and Excel-based workflows with a system tailored to the company’s products, calculations and sales processes. At the same time, the solution needed to make it easier to handle complex product combinations, calculations and quotes across the organisation.
The result was a custom-developed quote configurator that automates key parts of the quotation process, reduces dependence on manual calculations and creates a more consistent, efficient and scalable workflow.
We develop configurators for complex needs
No two companies work the same way. That is why we always start from your specific products, calculations, workflows and business processes when we develop configurator software.
For many companies, the development is about moving from Excel to software, where calculations, rules and workflows are gathered in a more robust and future-proof solution.
This may involve:
- complex price calculations
- industry-specific rules
- many product variants
- dependencies between solutions
- custom dimensions or technical calculations
- integrations with existing systems
We develop solutions that are adapted to the company’s needs – not the other way around. That is why the configurators can also be further developed as new products, processes and requirements arise.
Same product logic – multiple use cases
A product or sales configurator does not have to be either a customer-facing tool or an internal system. Often, the greatest value comes when the same product logic, the same rules and the same calculations can be used across several workflows.
A customer-facing configurator can make it easier for customers to select products, send enquiries or place orders online. An internal configurator can help sales, administration and production with calculations, quoting and complex workflows.
In many cases, both can be combined in one overall solution, giving you a more consistent process from customer experience to quote, order and internal handling.
Benefits of product and sales configurators
A modern product or sales configurator can create value in many areas of the company – from faster quoting and fewer errors to better customer experiences and more efficient internal workflows.
Here are some of the most important benefits of gathering products, calculations and processes in modern configurator software.
When calculations and workflows are automated, it becomes easier to prepare quotes quickly and consistently. Employees avoid manual calculations and repetitive tasks, saving time and making it possible to handle more quotes without increasing the administrative workload.
When rules, pricing logic and product dependencies are gathered centrally in the system, the risk of manual errors is significantly reduced. This makes it easier to ensure consistent calculations and quotes – even when several employees work with the same products and processes.
Many companies depend on large and complex Excel spreadsheets that become difficult to maintain over time and are often only fully understood by a few key employees. With modern configurator software, business-critical knowledge can be gathered in one place in a solution that is clearer, more scalable and easier to develop further.
When everyone works from the same logic and data foundation, quotes and calculations become more consistent across the organisation. This makes it easier to ensure quality and create a more professional experience for customers and partners.
When calculations, product data and workflows are connected across the company, collaboration between departments becomes easier. This reduces duplicate work and minimises the risk of errors and misunderstandings between sales, administration and production.
In many companies, important knowledge about products, calculations and rules sits with individual employees or is hidden away in complex Excel spreadsheets. By gathering logic and processes in one solution, the company becomes less vulnerable and better prepared for growth and change.
When configuration, calculations and quotation processes are gathered in one system, you can handle more enquiries and quotes without necessarily increasing the manual workload accordingly. This makes the solution especially relevant for companies that want to grow without making the sales process heavier.
A digital configurator makes it easier for customers and users to choose the right products and solutions. At the same time, the process becomes clearer because the system guides the user through options, rules and choices along the way.
Complex products and calculations often require specialist knowledge that normally takes a long time to build. With a configurator, rules, dependencies and processes are gathered in the system, so new employees can work safely and efficiently with complex solutions sooner.
Digitalisation is not only about technology
A good product or sales configurator does not start with the technology, but with an understanding of the processes it needs to support. If the solution is to create real value, it must fit the way you work – across sales, administration, production and customer dialogue.
That is why developing product and sales configurators is not only about building features. It is about translating complex workflows, rules and decisions into a solution that is simple to use in everyday work.
At the same time, it is important that the solution can evolve with the company. New products, changing processes and new needs arise continuously, which is why modern configurator software should be flexible and future-proof rather than locked into a standard platform.
Why choose itpilot for the development of product and sales configurators?
At itpilot, we develop product and sales configurators based on your specific needs, processes and system landscape.
We combine technical development with an understanding of complex workflows, calculations and business processes. This means that the solution should not only work technically – it should also make sense for the people who will use it in their everyday work.
We help you clarify whether the need is best solved with a customer-facing product configurator, an internal sales configurator, a quote configurator with CPQ functionality – or a combination. And we develop the solution so it can be integrated with your existing systems and further developed as new needs arise.
We help companies with, among other things:
- product configurators for complex products and product data
- sales configurators and quote configurators with advanced calculation and pricing logic
- custom-developed CPQ solutions and configurator software based on your processes
- digitalisation of calculations, rules and Excel-based workflows
- integrations with, for example, ERP, CRM, production systems and other business systems
- solutions that can be further developed as new products, needs and workflows emerge
Selected cases in configurator development
See examples of how we have helped companies make complex products, calculations and processes more manageable with custom-developed configurator software.
Our cases show different types of configurator solutions – from customer-facing product configuration to internal quote configurators and digitalisation of calculation processes.

