In a B2B webshop, customers expect to see their own agreed prices, discounts and payment terms when they log in. Customer-specific prices and discounts make it possible to tailor the price display individually, so each customer sees the prices and agreements that apply specifically to them.

You can also set up flexible volume discounts, campaigns or discount structures that automatically adapt based on customer type, agreement terms or purchase volume. This is especially relevant for companies where customers buy in larger quantities or have individual commercial agreements.

With a secure customer login, you can give customers access to their own prices, products, documents, orders and agreements. At the same time, you can control which information and functions each user or user group has access to.

This is particularly relevant in B2B, where one customer often consists of an entire organisation with several employees, departments and roles. Under the same customer profile, there may be buyers, managers, controllers or technical staff, each with different needs and permissions.

With role-based access, the webshop can support the customer’s internal purchasing process. One user may be able to create orders, while another needs to approve them, view invoices, manage users or access specific products and agreements. This makes the webshop more flexible and better suited to the way professional customers work.

Customers should be able to quickly find previous orders and easily reorder products. With a clear order history and a “buy again” function, customers save time and can more easily repeat regular purchases without having to search for the products again.

This makes the webshop more efficient in everyday use and also increases the likelihood that customers return and use the solution as their preferred ordering channel.

Professional B2B buyers often want to order quickly and efficiently, especially when they already know which products they need. With features such as quick ordering by item number or upload of order lists in formats such as Excel or CSV, customers can complete large orders in just a few minutes.

This removes the need to click through the entire product range and makes the webshop far more useful for customers who work with recurring, large or structured purchases.

If you sell internationally, it is essential that the webshop supports multiple languages and currencies. With properly localised content, prices and currency settings, you can create a professional experience regardless of where your customers are located.

Language and currency management is particularly relevant for companies selling across markets, subsidiaries or dealer networks, where customers expect a buying experience that matches their local needs.

In large product ranges, it is important that customers can quickly find the products they are looking for. Effective search functions, advanced filters and clear categorisation make it easier to navigate complex product catalogues.

This is especially important in B2B webshops, where products often have many technical specifications, variants or compatibility requirements. A strong search and filter structure creates a better user experience and can also increase conversion.

Transparency around stock status gives customers confidence and makes it easier for them to plan their purchases. If a product is on backorder, the webshop can provide information about expected delivery times, alternative products or the option to pre-order.

If inventory management is handled through ERP or another internal system, an integration can ensure that customers always see current stock data directly in the webshop. This reduces uncertainty and minimises the need for manual enquiries.

A B2B webshop creates the most value when it connects with the systems you already use for order processing, inventory, finance and customer data. With integration to ERP and finance systems, data can flow automatically between the webshop and your internal processes.

This means that orders, prices, stock status, invoicing and customer data can be handled more efficiently and with fewer manual errors. For many B2B companies, the integration itself is what turns the webshop into a real optimisation of sales and operational processes.