B2B webshop
Create growth and efficiency with a webshop that matches your business. With a professional B2B webshop, you can offer your customers the same convenience, transparency, and efficiency they know from B2C, but with features and processes tailored to B2B.
Why have a webshop as a B2B company?
A B2B webshop isn’t just about having a digital presence. It’s about making it easier for your customers to do business with you while also streamlining your internal processes.
Many B2B companies still handle orders manually via phone or email, which is time-consuming and increases the risk of errors. A modern webshop allows customers to place orders when it suits them, freeing up internal time so you can focus on creating value.
With a professional B2B webshop, you can:
- Create a better customer experience with 24/7 access to products, prices, and orders.
- Reduce manual order handling and minimize errors through automation and integrations.
- Differentiate from competitors with top-tier digital service.
- Lay the foundation for growth by streamlining processes without increasing headcount.
- Increase your revenue through improved buying experiences.
What features does a good B2B webshop have?
B2B webshops typically require more than standard solutions. This includes demands for functionality, flexibility, and integration.
Here are examples of commonly requested features for B2B webshops:
In a B2B webshop, customers expect to see their individually agreed prices, discounts, and payment terms. User-specific pricing and discounts allow you to tailor prices individually so each customer can view the terms they may have negotiated.
You can also set up flexible volume discounts that automatically adjust pricing based on purchase volume — a particularly important feature for customers buying in bulk.
With secure customer logins, you can control which information and features each user or user group can access. Within a single customer profile (organization), there can be multiple users with different roles, such as buyers, managers, and controllers — each with their own permissions.
Customers should be able to quickly find past orders and easily reorder products. A clear order history and “reorder” function save the customer time and increase upsell potential.
Professional B2B buyers often want to order quickly and efficiently — especially when they already know which products they need. Features like quick ordering via SKU or uploading order lists (e.g., Excel or CSV) allow customers to complete large orders within minutes without browsing the entire webshop.
B2B customers often have specific delivery requirements. With advanced shipping and delivery setups, you can offer various delivery addresses, choose delivery dates, and define flexible shipping terms — all directly within the checkout flow.
If you operate internationally, your webshop must support multiple languages and currencies. With properly localized content and currency setup, you can deliver a professional experience no matter where your customers are located.
For large product catalogs, it's crucial that customers can quickly find what they need. Effective search functions, advanced filters, and categorization improve the user experience and increase conversion rates.
Even in a self-service setup, customers may have questions. A live chat or support feature makes it easy for them to get help quickly — boosting both customer satisfaction and conversion rates.
Transparency around stock levels gives customers peace of mind. If a product is backordered, the webshop can show estimated delivery times, alternatives, or allow pre-orders. If inventory is managed via an ERP system, integration ensures the webshop always displays real-time stock data.
Product configurators – make complex products easy to buy
Many B2B companies offer products with many variations, add-ons, and technical requirements. A product configurator can be the key to making complex products easy to understand and order.
With a tailored product configurator, the customer is guided through their options, and only valid combinations can be selected. At the same time, the customer can see real-time price changes, visual updates on the product, and get a full overview before submitting the order.
When we develop product configurators, we base them on your business logic. We integrate the configurator directly into the webshop and ensure that all data can be transferred to your ERP, PIM, or order system without manual processes. The result is fewer errors, shorter processing times, and a significantly better customer experience.
We can develop both simple and advanced configurators — for example, with advanced price calculations where selections and rules automatically affect the final price, as well as constraints and dependencies to ensure only technically viable solutions are selectable.
Integrations that connect the webshop with your business
To get the most out of your B2B webshop, it's important to integrate it with your existing systems like ERP, PIM, CRM, and inventory management. When these systems communicate, you can avoid double work and ensure reliable data across your IT systems.
At itpilot, we have extensive experience with system integrations and help you with:
- ERP integration for prices, orders, and inventory.
- PIM integration for product data.
- Shipping and payment solution integrations.
We have many years of experience with system integrations and develop both standard and custom methods. We advise you on options and develop integrations tailored to your setup — without locking you into specific platforms.
Which webshop CMS fits your needs best?
We don’t start by suggesting a specific CMS — we start by understanding your needs.
The right webshop CMS depends on your business, products, integrations, and future plans. We have extensive experience with WooCommerce, PrestaShop, Magento, and Pimcore CMS, but we always choose the platform that delivers the most value for you.
Already have a B2B webshop?
If you already have a B2B webshop but feel it’s underperforming or lacks features that could elevate your business, there could be many reasons it’s not reaching its full potential — from technical limitations, slow performance, and suboptimal integrations to a user experience that doesn’t meet customer expectations.
At itpilot, we help you get the most out of your webshop. We perform a thorough analysis, identify areas for improvement, and advise on how to best optimize your technology, design, and business processes. Maybe you need to expand your webshop with new features, improve speed for better performance, enhance the visual presentation, or build better integrations to your ERP or PIM systems.
Whether you're looking to enhance your current solution or build a more scalable platform for the future, we’re here with advice, development, and technical support. Our goal is to ensure your webshop doesn’t just work but actively supports your current needs and growth ambitions.
Let’s talk about your B2B webshop
Looking to digitize your sales or optimize what you already have? Contact us for a no-obligation conversation about how we can help you move forward.
We create value — not just a webshop
With itpilot, you don’t just get a technical partner — you get a partner who understands your business. We don’t just build webshops. We create solutions that deliver real value to your company.
We work closely with you to understand your processes, challenges, and goals. Based on that, we develop a solution that strengthens your digital sales efforts. So you don’t just get a “standard” solution — you get a professional partner who can:
- Advise on strategy, system selection, and architecture.
- Develop solutions with high technical quality.
- Integrate with your existing systems.
- Optimize and further develop your existing webshop if you already have one.
Our experience, expertise, and understanding of complex needs are the reason so many companies choose us again and again.
