Complete IT system for marketing & communications agencies
Marketing and communications agencies operate in a complex landscape of client deliverables, diverse task types, and workflows. Many agencies rely on multiple tools for CRM, project management, time tracking, and accounting, which often results in fragmented and inefficient workflows.
With Odoo, you get one unified, integrated system that helps you bring processes, data, and workflows together in one place – creating better visibility and increased productivity.
Odoo for marketing & communications agencies
Odoo is an integrated platform designed to bring together all your key business processes in one place – from customer follow-up and task management to time tracking, invoicing, and financials. With a single shared database, all Odoo apps work seamlessly together, and data is updated in real time without the need for manual synchronization between different tools.
This enables your agency to:
- follow leads from first contact to project delivery
- plan and coordinate tasks across teams
- track working hours accurately and invoice without double work
- analyze project profitability and ensure consistent processes
This holistic approach is especially important for agencies where task types, workflows, and resources vary from client to client.
When agency systems are not connected
Many agencies find that tools designed to solve only one specific part of the workflow often create more challenges than they solve. Typical issues include:
- Lack of unified data:
Customer and project data is spread across multiple systems, making it difficult to gain a complete overview. - Misalignment between teams:
When work status and information are not synchronized, misunderstandings and duplicate work can occur. - Time-consuming manual coordination:
Data often has to be transferred manually between tools and systems, increasing the risk of errors. - Lack of real-time insight:
Decisions are made based on outdated or incomplete data.
As the number and complexity of tasks grow, these challenges become increasingly visible in the form of wasted time, reduced visibility, and weaker financial control.
How Odoo helps agencies work smarter
Odoo is an integrated ERP platform with apps that work together on a single shared database. This means data is automatically shared in real time across modules – from CRM and project management to time tracking, invoicing, and accounting.
Here are examples of how key features support agency workflows:
With Odoo CRM, you can manage the entire customer journey – from first contact via web, email, or social media to established customers with history, activities, and notes stored in one place.
The system can automatically create new leads in the CRM database when, for example, a visitor submits a form, sends an email, or interacts with your website or chat channels. In addition, it provides a clear pipeline overview and supports task and activity management directly within the CRM, ensuring that data is always available to both sales and project teams.
When CRM is integrated with the rest of the platform, customer information can be shared with project management, invoicing, and reporting without manual transfer – increasing efficiency and reducing data duplication.
Odoo Project gives you a central place to plan and track tasks. With visual views such as Kanban, calendar, and Gantt charts, you gain a clear overview of deadlines, dependencies, and project status – for both large and small projects.
Unlike solutions where project data is isolated, Odoo Project shares information with time tracking and invoicing. This means planned tasks are automatically available in Odoo Timesheets and can be used as the basis for invoicing without manual updates, ensuring consistency and reducing the risk of errors.
In Odoo, you can see who is available and when, making it easier to distribute tasks efficiently across employees and teams. Capacity planning ensures that no one is overloaded – or underutilized – and that resources are used as effectively as possible.
This type of planning is especially important for agencies where projects often overlap and teams need to scale up or down quickly without losing oversight.
Odoo Timesheets allows you to track time directly on tasks and projects. This means the hours employees spend are not only recorded – they can also be linked directly to invoices or project budgets without manual transfer.
This provides a far more accurate view of billable time than solutions where time data must be collected from external tools or manually transferred to accounting systems.
When CRM, project management, and time tracking are combined in one system, Odoo can automatically generate invoices based on billable hours, milestones, or fixed agreements. The system supports customer management, payments, and contracts – and because everything is based on the same data, you avoid double work and errors that often occur with manual data transfers between systems.
With Odoo, you can set up automated actions such as deadline reminders, automatic task creation based on specific events, or moving projects to the next phase without manual intervention. This helps standardize processes, reduce repetitive tasks, and ensure that nothing falls through the cracks.
Odoo includes dashboards and reporting tools that give you a consolidated view of performance – across projects, team capacity, time usage, and financial key figures. You can quickly create custom reports, giving management and project leaders a data-driven foundation for decisions.
Odoo provides a central document module where you can store, share, and collaborate on documents related to customers, projects, and campaigns. This ensures that all teams work with the same files and versions, and that important knowledge is not buried in email threads or local drives – increasing transparency and reducing the risk of errors.
Benefits of consolidating everything into one system
Bringing all agency workflows together in Odoo means you get a solution where all information is consistent and updated in real time. This eliminates the need for multiple separate tools and manual synchronization, resulting in:
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Consistent data across functions
CRM, project management, time tracking, and financials are all stored in a single database
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Less time spent on administration
Data entry and coordination require fewer manual steps
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Better management insight
Real-time data provides a stronger basis for planning, budgeting, and resource allocation
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Scalability
You can start with the modules you need and expand as requirements grow – without changing systems
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Avoid data silos
All functions work from the same data foundation, reducing errors, missing updates, and unnecessary manual work
Why choose itpilot as your Odoo partner?
itpilot is a certified Odoo partner with deep industry understanding of agencies and professional service companies. We use Odoo in our own daily operations, which means we do not only advise theoretically – we work with the system in practice and understand how processes are best supported.
Our expertise covers consulting, implementation, development, onboarding, and support, ensuring you get a solution that works in the short term and can scale with your business in the long term. We help map your workflows, configure the system precisely to your needs, and ensure you gain full value from Odoo from day one.